New Delhi, May 25 (UNI) The US-based company MSM Inc’s Indian arm MSM Limited today launched its pain-killing and miraculous healing properties, methylsufonylmethane (MSM) in the Indian market with a target to achieve Rs 100 crores turnover in the first year itself.
According to a Company release, MSM will provide its products on all leading online platforms Tatvam, Amazon, Snapdeal, Flipcart, Shopclues and Paytm. The company will launch its wellness products offline also through distributor and dealer channel to target retail segment.
On the occasion, Dr Santosh Kumar Bagla, Chairman, Ionic MSM Ltd said, “For its pain-killing, healing and preventive properties, MSM is also known worldwide as “Miracle Crystal”. MSM is the purest form of bio-available sulfur, the third most vital mineral which human body needs to conduct all its developmental and physiological functions.”
He added that Sulfur is a free-radical scavenger and immunity builder, is essential for building collagen, the structural protein which holds our body structure together, and it is required to produce keratin, the hard protein which builds nails and hair. It is also an important component in two amino acids methionine and cysteine. Its paucity in human body may lead to various disease conditions. Dietary MSM just plugs that deficiency to help cure those diseases.
He further said, “Ever since its pain-killing and anti-inflammatory properties were discovered perchance in the early 1980s, MSM has been the focus of intensive research pioneered by Dr. Stanley Jacob who in his lifetime treated thousands of patients so did other researchers and practitioners of medicine,” says Dr. Santosh Kumar Bagla, Chairman, Ionic MSM Ltd. MSM is being used both as a medicine and as a dietary supplement in more than 125 countries, including the United States, UK, Russia, Germany and Japan, with millions of users swearing by its miracle healing properties.”
With a wide range of products in health care and personal and beauty care, the company is aiming to corner a big chunk of the Indian wellness market which is at present pegged at Rs. 85000 cr and is poised to grow to a staggering figure of Rs. 1.5 trillion in the next three years.